Real Simple, my favorite non-Golf for Women magazine, had a picture of this very cute top. The models in the picture looked carefree and happy and windblown. I decided that could be me! So I packed my bags and trekked over to the Boden on-line store.
What is it that took me all the way to England to shop? Maybe it was that I miss Nicholas, who is off somewhere in Great Britain without internet access. Maybe it was that the lovely shade of turquoise shown on the model in the magazine (which is naturally sold out) would look great on me. Maybe it was because having a double digit US size wasn't quite horrifying enough for me...I had to go two sizes higher to convert to the UK size. (That just decided it for me! I'm never moving to the UK. If I ever move abroad, it is going to be to a country where my numeric size gets SMALLER!!!)
Whatever got me there, the experience was wonderful. I ended up ordering the coral version since the turquoise was sold out. Here are the things I love about shopping in England:
1. Tick-tock - All through the site, if there is a checkbox, you are asked to "tick" it instead of "checking" it or "clicking" it. And parcel. I like the fact that I am expecting a parcel instead of a plain old package.
2. Dispatch - They don't send your order. They don't ship your order. They "dispatch" your order. It sounds so much more quick and efficient.
3. Garanimals for Grownups - This is how I like to shop. No. this is how I NEED to shop. I need all of the pieces laid out for me otherwise individual pieces languish in my closet wondering if any of the other pieces are going to ask them to come out and play.
4. Expiry date - I love that!
I felt like I was sashaying through a cute little boutique in London (although I've never been there.) When I went in the virtual dressing room, I felt like a lovely British lady was assuring me that all of the coolest people have sizes in the teens. When I handed over my virtual credit card, I felt like someone truly appreciated my business...after all, they are going to "dispatch" my "parcel" post-haste. (They didn't say the post-haste part, but it felt like the right thing.)
Happy shopping!
Di
They frequently do a free shipping thing, even for returns! Their kids' stuff is way cute too.
Posted by: Karen | May 29, 2008 at 10:11 AM
I don't know if you guys have these in the States, but up in Canada and especially in Vancouver we have what I like to call 'damned skinny Asians.' Now, I have NOTHING against the Asians, but beCAUSE of the skinny ones, our clothing racks are now stuffed with size 00 and negative-size (NEGATIVE SIZE!) jeans, and all of our sizes are getting smaller. Which means that if you were once a small, you will have to seek out a medium, and occasionally pull on a large and then cry into your latte. And I know it's all semantics, but dammit! I LIKED wearing a small!!
Posted by: raych | May 29, 2008 at 11:22 AM
LOVE Boden. Their stuff is really well made too.
Posted by: amy | May 29, 2008 at 12:24 PM
Ella wears TONS of the Mini-Boden line, I love their clothes for kids AND adults. Love them!
Posted by: leigh | May 30, 2008 at 11:38 AM